Title Islam, marketing and consumption : critical perspectives on the intersections / Aliakbar Jafari

Published Taylor and Francis, 2016

Click on the following:
ProQuest Ebook Central

Copies

Description 1 online resource (xvii, 203 pages) Series Routledge Studies in Critical Marketing Routledge studies in critical marketing. Contents Cover; Title; Copyright; Contents; Notes on contributors; Foreword; Preface; Introduction: Islam in consumption, marketing and markets; PART I Beyond the brand 'Islamic'; 1 What is in a name that we call 'Islam'? A critical inquiry into the semiotic construction of super-brand Ummah; 2 Marketing Islam in a 'double minority' setting: the case of Singapore; 3 Poverty and socioeconomic injustice in Muslim geographies; PART II Islam and Islamic representations in the fashionscape; 4 The commercial limits of the Ummah? National and regional taste distinctions in the modest fashion market 5 Images of desire: creating virtue and value in an Indonesian Islamic lifestyle magazine6 What makes a commodity Islamic? The case of veiling-fashion in Turkey; PART III Towards a reflexive account of theorization; 7 An Islamic model of marketing ethics: a critical analysis from contemporary perspectives; 8 Islam, the free market and economy; 9 Authenticity, religious identity and consumption: a reflexive (auto)ethnographic account; Glossary; Index Subject Marketing -- Islamic countries Marketing -- Religious aspects -- Islam Consumption (Economics) -- Religious aspects -- Islam. Consumers -- Islamic countries Consumers Consumption (Economics) -- Religious aspects -- Islam Marketing Islamic countries Form Electronic book Author Sandikci, Özlem ISBN 9781317753230 1317753232

  Permalink