| Description |
ix, 210 pages ; 24 cm |
| Contents |
Machine derived contents note: Acknowledgement. -- Introduction. -- Deconstructing Hello Kitty. -- The God of Kawaii. -- The Cat Comes Alive. -- Kitty Goes Abroad. -- Kitty Kulture. -- Defiling Hello Kitty. -- Branding Hello Kitty. -- Hello Kitty and the Ideology of Pleasure. -- Index |
| Summary |
The only business book to offer an in-depth exploration of the Hello Kitty phenomenon, Hello Kitty tells the amazing story of how the Japanese company Sanrio bucked the odds and transformed a bulbous, all-but-featureless cartoon critter into a multibillion-dollar global business powerhouse. Readers will learn how and why the Hello Kitty brand clicked with children and adults, across cultures, and how it continues to successfully compete, internationally, with Disney and Warner Brothers. This book is packed with valuable lessons about the awesome power of branding, marketing, and licensing to capture the hearts and minds of consumers |
| Notes |
Formerly CIP. Uk |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Hello Kitty (Fictitious character)
|
|
Sanrio, Kabushiki Kaisha.
|
|
Sanrio
|
|
Character merchandising.
|
|
Comic books, strips, etc. -- Japan.
|
| Author |
Bremner, Brian.
|
| LC no. |
2004556952 |
| ISBN |
0470820942 |
|
