| Description |
1 online resource : illustrations (black and white, and colour) |
| Series |
SAGE knowledge. Cases |
|
SAGE knowledge. Cases
|
| Summary |
In April 2009, two Domino's Pizza employees posted a video on YouTube showing one of the employees sticking cheese up his nose and then putting it in a sandwich. This case describes how Domino's handled the public relations crisis |
| Notes |
Originally Published in: Crandall, W.R., Parnell, J.A., & Spillan, J.E. (2013). The Domino's Boogergate Incident. In Crisis management: Leading in the new strategy landscape (2nd ed., pp. 195-197). Los Angeles: ISBN: 9781412991681 |
|
Online resource; title from home page (viewed on April 28, 2016) |
| Subject |
Domino's Pizza (Firm)
|
| SUBJECT |
Domino's Pizza (Firm) fast |
| Subject |
Public relations -- Case studies
|
|
Crisis management -- Case studies
|
|
Fast food restaurants -- Public relations -- Case studies
|
|
Crisis management
|
|
Public relations
|
| Genre/Form |
Case studies
|
|
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| Author |
Parnell, John A. (John Alan), 1964- author.
|
|
Spillan, John E., author
|
| ISBN |
9781506323886 |
|
150632388X |
|
