| Description |
x, 326 pages : illustrations ; 24 cm |
| Contents |
pt. 1. Introduction -- The bloodless revolution? -- The nervous system -- pt. 2. Characteristics of the cybercorp -- Cybermarketing: an inversion of tradition -- Value streams: creatures within a creature -- The predator value stream: creating competitive strength -- Virtualness -- Networks for agility -- Ecosystems in the cybercorp economy -- The David syndrome -- Agents and intelligent documents -- Computerized choreography -- Counterintuitive behavior -- Beyond Darwin -- Experiment! -- pt. 3. People and management -- An exciting place to work -- The steepest possible learning curves -- The outrageous cost of obsolete thinking -- How to drive a corporation nuts -- Power and propellerheads -- Index |
| Summary |
This book is both a warning and a dramatic inspiration to business people worldwide. We are in the early stages of a total revolution in the nature of corporations. Leaders who understand the revolution are building "cybercorps"--Corporations which will take full advantage of cyberspace. It is a bloodless revolution but it will leave in its wake casualties and mayhem, as well as new types of success stories and the greatest growth rates in history. In cybercorp: the new business revolution, James Martin synthesizes a lifetime of research, experience, and thinking into the most accessible, hard-hitting, and visionary book he has ever produced. You'll find out: what the Internet and internal computer networks can do, and how the best companies are using them today; how to use cybermarketing to find new prospects, disseminate information to customers and salespeople, provide product support, get feedback, and more; how companies are reinventing themselves into a collection of value streams that deliver measurable - and extremely impressive - results; what "virtual" operations are, and how they are causing business partners to reinvent their relationships to respond rapidly to fast, fickle changes in the marketplace; how small companies are pooling their resources to create "cybercorp webs" capable of capturing the business of larger, more sluggish organizations; how successful companies are turning the workplace into a learning laboratory that constantly evolves, experiments - and achieves breakthrough developments; how obsolete management thinking can ruin all the technological strides a company has made - a subject most executives are loath to admit; and why the sledge-hammer approach of reengineering is detrimental to cybercorp thinking, and what senior management can do to ensure a successful culture change |
| Bibliography |
Includes bibliographical references and index |
| Notes |
English |
| Subject |
Corporations -- Computer networks -- Management.
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International business enterprises -- Computer networks -- Management.
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Internet.
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Organizational change.
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Industrial management.
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Virtual reality in management.
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Organizational Innovation.
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| LC no. |
96033074 |
| ISBN |
0814403514 |
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