Title Why customers do what they do : who they are, why they buy, and how you can anticipate their every move / Marshal Cohen

Published New York : McGraw-Hill, [2006] ©2006

Copies

Location	Call no.	Vol.	Availability
MELB	658.8342 Coh/Wcd		AVAILABLE

Description vii, 184 pages : illustrations ; 24 cm Bibliography Includes bibliographical references and index Subject Customer relations. Consumer behavior. Customer loyalty. ISBN 0071460365

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