Machine derived contents note: Part 1 Consumer Behavior: A Managerial and Consumer Perspective 1. Introduction 2. Consumerism Part 2 Consumer Decision Making 3. Complex Decision Making 4. Consumer Learning, Habit and Brand Loyalty 5. Low Involvement Decision Making Part 3 The Individual Consumer 6. Consumer Perceptions 7. Consumer Information Processing 8. Consumer Attitudes 9. Attitude Reinforcement and Change 10. Demographics and Social Class 11. Personality and Lifestyle Influences 12. Market Segmentation and Product Positioning Part 4 Environmental Influences on Consumer Behavior 13. Cultural Influences 14. Cross-Cultural and Subcultural Influences 15. Reference Group Influences 16. Family Influences 17. Situational Influences Part 5 Communications Processes 18. Word-of-Mouth Communication and Opinion Leadership 19. The Diffusion of Innovations 20. Marketing Communications
