Title Consumer behavior and marketing action / Henry Assael

Edition Sixth edition Published Cincinnati, Ohio : South-Western College Pub., [1998] ©1998

Copies

Location	Call no.	Vol.	Availability
MELB	658.8342 Ass/Cba 1998		AVAILABLE

Description xviii, 718 pages : illustrations ; 24 cm Bibliography Includes bibliographical references (pages 656-688) and index Subject Consumer behavior. Motivation research (Marketing) Motivational research (Marketing) LC no. 97037073 ISBN 0538867701

Other Titles Consumer behavior

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