| Description |
xxii, 619 pages : illustrations ; 25 cm |
| Contents |
Machine derived contents note: Introduction and Overview. -- Macro-Factors In Consumption. -- Demographic Development. -- Cultural Development. -- Supply and Use of Products and Services. -- Consumerism and Consumer Policy. -- Basic Processes. -- Perception and Categorization. -- Meaning Structure and Values. -- Motivation and Consumer Behaviour. -- Attitudes and Emotions. -- Learning Processes. -- Decision Processes. -- Situation and Behaviour. -- Social Processes. -- Families and Household Production. -- Reference Groups. -- Innovation. -- Lifestyle and Consumption of Time. -- Media Use. -- Shopping Behaviour. -- Financial Behaviour. -- Age Groups and Ethnic Consumer Groups. -- After-Sales Processes. -- Consumer Satisfaction and Complaints. -- Consumption and the Environment. -- Welfare and Ownership. -- Applications. -- Market Segmentation and Product Differentiation. -- Consumer Research. -- Epilogue. -- Indexes |
| Notes |
Includes indexes |
| Bibliography |
Includes bibliographical references and indexes |
| Subject |
Consumer behavior -- Europe.
|
|
Consumption (Economics) -- Europe.
|
|
Marketing research -- Europe.
|
| Author |
Raaij, W. Fred van.
|
| LC no. |
97031193 |
| ISBN |
0137519834 |
|
0471975133 |
|
9780471975137 (paperback) |
|
