Title Tweening the girl : the crystallization of the tween market / Natalie Coulter

Published New York : Peter Lang, [2014]

Copies

Location	Call no.	Vol.	Availability
MELB	658.83408352 Cou/Ttg		AVAILABLE

Description xi, 191 pages ; 23 cm Series Mediated youth ; vol. 20 Mediated youth ; v. 20 Contents Introduction -- "Discovering" the tween -- Girls just wanna have fun -- Selling the in between -- Momma's little shoppers : upaging the child -- Selling cool : downaging the teen -- Conclusion -- References Bibliography Includes bibliographical references (pages 155-184) and index Subject Teenage consumers. Consumer behavior. Branding (Marketing) LC no. 2013041252 ISBN 9781433121760 (hardcover : alk. paper) 143312176X (hardcover : alk. paper) 9781433121753 (paperback: alk. paper) 1433121751 (paperback: alk. paper)

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