| Description |
xx, 250 pages ; 24 cm |
| Contents |
Gen Y is from Mercury -- They shop like they're from a different planet from their parents, too -- The whys behind the buys -- The lives, minds, and hearts of today's tweens, teens, and twenty-somethings -- Sex, love, and shopping -- Influence : the force that is Gen Y -- What works with Gen Y -- Adapting to Gen Y's shopping preferences and power : views from our experts |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Young adult consumers -- Attitudes.
|
|
Generation Y -- Attitudes.
|
|
Marketing.
|
| Author |
O'Donnell, Jayne.
|
| LC no. |
2009017419 |
| ISBN |
9780470400913 (cloth) |
|
0470400919 (cloth) |
|
