Title The power of the purse : how smart businesses are adapting to the world's most important consumers - women / Fara Warner

Published Upper Saddle River, NJ : Pearson Education, 2006

Copies

Location	Call no.	Vol.	Availability
MELB	658.834 War/Pot		AVAILABLE

Description xxiv, 216 pages ; 24 cm Bibliography Includes bibliography: pages 205-206 and index Subject Marketing -- United States -- Decision making. Consumer behavior -- Sex differences -- United States. Women consumers -- United States. ISBN 0131855190

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