Title Niche envy : marketing discrimination in the digital age / Joseph Turow

Published Cambridge, Mass. : MIT Press, [2006] ©2006

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.834 Tur/Nem		AVAILABLE

Description viii, 225 pages ; 24 cm Contents 1. A major transformation -- 2. Confronting new worries -- 3. Drawing on the past -- 4. The Internet as test bed -- 5. Rethinking television -- 6. The customized store -- 7. Issues of trust -- 8. Envy, suspicion, and the public sphere Bibliography Includes bibliographical references and index Subject Consumer profiling. Market segmentation. Marketing -- Technological innovations. Customer services -- Technological innovations. LC no. 2005058409 ISBN 0262201658 alkaline paper

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