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Author
Tellis, Gerard J., 1950-
Title
Advertising exposure, loyalty, and brand purchase : a two-stage model of choice / by Gerard J. Tellis
Published
Cambridge, Mass. : Marketing Science Institute, 1987
Copies
Location
Call no.
Vol.
Availability
WATERFT BUSINESS
658.834 Tel
AVAILABLE
Description
29 cm. : illustrations ; 28 cm
Series
Report ; no. 87-105
Report (Marketing Science Institute (Cambridge, Mass.)) ; no. 87-105
Subject
Advertising -- Research.
Brand choice -- Mathematical models.
Author
Marketing Science Institute.
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