| Description |
268 pages ; 24 cm |
| Contents |
Machine derived contents note: Preface 11 -- One A Diamond As Big As the Ritz 15 -- Two How It Got to Be a Wired World 31 -- Three The Board Meeting 49 -- Four The Art of the Deal 67 -- Five Internet Time 105 -- Six Something for Nothing 139 -- Seven A Working Relationship 161 -- Eight The Twenty-First-Century Corporation 201 -- Nine Exit Strategy 231 -- Ten Past as Prologue 251 -- Acknowledgments 269 |
| Summary |
As Wolff builds his business, you'll get to know the geeks, billionaires, weasels, and, of course, visionaries he meets along the way. Louis Rossetto, the unemployed expat who creates Wired. Walter Isaacson, the prince of Time Warner, who throws the resources of America's largest media company behind the Web. The boy investor, the "dumb money" who backs Wolff's company. Halsey Minor, the executive recruiter who founds a publishing empire on the Net. The CMP boys, the computer magazine publishers who are desperate to get into the Internet game. Robert Maxwell's children, whose high-flying company is one of the first bubbles to burst on the Internet. Even Barry Diller, who advises Wolff that getting in on the ground floor is good only if you're still standing in the end |
|
Michael Wolff was one of the first to see the potential of the Internet and one of the pioneers of new media. As he labored to build his own company, Wolff, a former journalist, knew he had stumbled on the seminal business story of the 1990s. Burn Rate is about the heart-in-your-throat struggles of being an entrepreneur. It is about witnessing an industry being born: the founding of Wired magazine, the launch of Time Warner's much-touted Pathfinder, the conflict between content centered on the East Coast and technology on the West Coast, the rise of the search engines, the dominance and dysfunctionality of America Online, and the thud of Microsoft stumbling and falling down on the Net |
| Subject |
Corporate profits.
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Internet consultants.
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Internet industry.
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Internet service providers.
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Success in business.
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| LC no. |
98013153 |
| ISBN |
0684848813 |
|
0684856212 |
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