Title Viral marketing : the science of sharing / Karen Nelson-Field

Published Melbourne, A : Oxford University Press (aust), 2013 South Melbourne, Victoria : Oxford University Press, 2013 ©2013

Copies

Location	Call no.	Vol.	Availability
MELB	303.4834 Nel/Vmt		AVAILABLE

Description xiii, 114 pages : illustrations ; 23 cm Contents 1.It's an Epidemic / Karen Nelson-Field -- 2.When Laws Are Not Laws / Karen Nelson-Field -- 3.Emotions and Sharing / Byron Sharp -- 4.Not All Fart Jokes Are Funny / Erica Riebe -- 5.Brand Prominence and Sharing / Jenni Romaniuk -- 6.Reach [Still] Reigns / Byron Sharp -- 7.The Pay-off / Nicole Hartnett -- 8.The Social Opportunity / Kellie Newstead -- 9.Last Drinks / Karen Nelson-Field Summary Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing Analysis Media & communication studies Sales & marketing Bibliography Includes bibliographical references (pages 107-114) Audience Tertiary/Undergraduate Subject Branding (Marketing) Computer file sharing -- Social aspects. Digital communications -- Social aspects. Interactive computer systems -- Social aspects. Information technology -- Social aspects. Internet marketing. Social media -- Economic aspects. Social media. Video recordings -- Social aspects. Viral marketing. Author Sharp, Byron, editor LC no. 2013478111 ISBN 0195527984 9780195527988

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