| Description |
xii, 203 pages, 30 pages, 13 pages : color illustrations ; 28 cm |
| Series |
Shelly Cashman series |
|
Shelly Cashman series
|
| Contents |
Contents note continued: Evaluating Web Site Performance -- Chapter Review -- Terms to Know -- Test Your Knowledge -- Learn It Online -- Trends -- At Issue -- Hands On -- Team Approach -- Case Study -- Appendix A Design Tips -- Summary of Design Tips -- Appendix B HTML 4.01 Quick Reference -- HTML Tags and Attributes -- Appendix C Cascading Style Sheets (CSS) -- Introduction -- CSS Benefits -- Style Rule Syntax, Properties, and Values -- Inline Styles, Internal Style Sheets, and External Style Sheets -- Style Sheet Conflicts -- Appendix D Designing for Mobile Devices -- Introduction -- Technical Requirements -- Creating and Publishing a Mobile Site |
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Contents note continued: Step 3 Determine the Site's General Content -- Step 4 Select the Site's Structure -- Step 5 Design the Look and Feel of the Site -- Step 6 Specify the Site's Navigation System -- Chapter Review -- Terms to Know -- Test Your Knowledge -- Learn It Online -- Trends -- At Issue -- Hands On -- Team Approach -- Case Study -- ch. 5 Typography and Images -- Introduction -- Web Page Typography Issues -- Font Sizes and Styles -- Font Selection and Web Design -- Image Text -- Web Page Images -- Digital Cameras -- Scanners -- Screen Capture Software and Illustration Software -- Image File Formats -- Graphics Interchange Format (GIF) -- JPEG File Interchange Format (JFIF) -- Portable Network Graphics (PNG) Format -- Web-Ready Images -- Refining Your Images -- Optimizing Your Images for Size and Quality -- Chapter Review -- Terms to Know -- Test Your Knowledge -- Learn It Online -- Trends -- At Issue -- Hands On -- Team Approach -- Case Study -- |
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Contents note continued: Target Audience Wants, Needs, and Expectations -- Step 3 Determine the Site's General Content -- Home, Underlying, and Splash Pages -- Value-Added Content -- Dynamically Generated Content -- Organizing Web Site Files -- Step 4 Select the Site's Structure -- Linear/Tutorial Structure -- Random Structure -- Hierarchical Structure -- Chapter Review -- Terms to Know -- Test Your Knowledge -- Learn it Online -- Trends -- At Issue -- Hands On -- Team Approach -- Case Study -- ch. 4 Planning a Successful Web Site: Part 2 -- Introduction -- Page Length, Content Placement, and Usability -- Step 5 Design the Look and Feel of the Site -- Visual Consistency -- Color and Visual Contrast -- CSS and Formatting -- Page Layout -- Step 6 Specify the Site's Navigation System -- User-Based and User-Controlled Navigation -- Link Types -- Navigation Design Tips -- Site Plan Checklist -- Step 1 Define the Site's Purpose -- Step 2 Identify the Site's Target Audience -- |
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Contents note continued: The Currency Advantage -- The Connectivity Advantage -- The Interactivity Advantage -- The Cost Advantage -- The Delivery Advantage -- Basic Web Design Principles -- Balance and Proximity -- Contrast and Focus -- Unity and Visual Identity -- Writing for the Web -- Accuracy and Currency -- Scannability -- Organization -- Color as a Web Design Tool -- The Color Wheel -- The RGB Color System -- Target Audience Expectations -- Web Publishing Issues -- Technical Issues -- Legal and Privacy Issues -- Accessibility and Usability Issues -- Chapter Review -- Terms to Know -- Test Your Knowledge -- Learn It Online -- Trends -- At Issue -- Hands On -- Team Approach -- Case Study -- ch. 3 Planning a Successful Web Site: Part 1 -- Introduction -- The Web Site Development Planning Process -- Step 1 Define the Site's Purpose -- Web Site Goals -- Web Site Objectives -- Web Site Purpose Statement -- Step 2 Identify the Site's Target Audience -- Target Audience Profile -- |
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Contents note continued: ch. 6 Multimedia and Interactivity Elements -- Introduction -- Multimedia Issues -- Animation -- Animated GIFs -- Adobe Flash Professional CS5 and Microsoft Silverlight -- Avatars -- Gadgets -- Audio and Video Elements -- Audio Elements -- Video Elements -- Interactive Elements -- Web-Based Form Guidelines -- JavaScript, Applets, and Servlets -- Blogs -- Comments -- Live Chat -- Chapter Review -- Terms to Know -- Test Your Knowledge -- Learn It Online -- Trends -- At Issue -- Hands On -- Team Approach -- Case Study -- ch. 7 Promoting and Maintaining a Web Site -- Introduction -- Web Site Testing -- Self-Testing -- Target Audience Testing -- Web Site Publishing -- Server Space -- Uploading Web Site Folders and Files -- Retesting Published Pages -- Web Site Promotion -- Online Promotional Techniques -- Traditional Promotional Techniques -- Web Site Maintenance and Evaluation -- Ongoing Maintenance, Updating, and Retesting -- |
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Machine generated contents note: ch. 1 The Environment and the Tools -- Introduction -- The Internet and the World Wide Web -- Internet2 -- Influence on Society -- Ways to Access the Internet and the Web -- Cable Internet Access -- Fixed and Mobile Wireless Access -- Telephone Lines Access -- Internet Service Providers -- Web Browsers -- Alternative Web Page Viewing Devices -- Types of Web Sites -- Personal Web Sites -- Organizational and Topical Web Sites -- Commercial Web Sites -- Web Design Tools -- Markup Languages -- Cascading Style Sheets -- Scripting Languages -- Text and HTML Editors -- WYSIWYG Editors -- Web Templates and Other Design Technologies -- Web Design Roles -- Creative Roles -- High-Tech Roles -- Oversight Role -- Chapter Review -- Terms to Know -- Test Your Knowledge -- Learn It Online -- Trends -- At Issue -- Hands On -- Team Approach -- Case Study -- ch. 2 Web Publishing Fundamentals -- Introduction -- Advantages of Web Publishing -- |
| Summary |
Teaches students to balance target audience expectations, sound design principles and technical considerations to create successful Web sites. Written for an introductory course, this title offers a variety of hands-on activities at the end of each chapter that test comprehension, build Web research skills, develop design awareness and more |
| Notes |
Includes index |
| Subject |
Web sites -- Design.
|
| Author |
Campbell, Jennifer T.
|
| LC no. |
2011924478 |
| ISBN |
0538482400 |
|
9780538482400 |
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