| Description |
1 online resource : illustrations |
| Series |
SAGE Business cases |
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SAGE Business cases
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| Summary |
Khalil Tawil (Yale Law '19) was concerned that his startup venture Umi Kitchen, was experiencing turbulence and flagging. With funds running run out from his venture capital raise, Tawil had to confront the reality that Umi was possibly unviable, and that he might have to wind up operations. Khalil founded Umi in 2014 as a law student at Yale to act as a digital marketplace like eBay where independent producers of home-cooked meals could sell to consumers. After raising an impressive amount of capital, Tawil had launched Umi in Brooklyn in March of 2016. However, after another month of disappointing results Khalil had few options left. The case invites students to consider why Umi Kitchen failed and whether different entrepreneurial strategies would have enabled Umi Kitchen to continue operating |
| Notes |
Originally Published InTawil, K., & Wasserstein, A.J. (2019). Khalil Tawil and Umi (A): A Startup Project that Checked All the Right Boxes. 19-022. New Haven, CT: Yale School of Management, Yale University |
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Description based on XML content |
| Subject |
New business enterprises.
|
|
Business failures.
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|
Business failures.
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New business enterprises.
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| Form |
Electronic book
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| Author |
Wasserstein, A. J., author
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| ISBN |
9781529794939 |
|
1529794935 |
|
