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Book Cover
Book
Author Louviere, Jordan J.

Title Stated choice methods : analysis and applications / Jordan J. Louviere, David A. Hensher, Joffre D. Swait ; with a contribution by Wiktor Adamowicz
Published Cambridge, UK ; New York, NY, USA : Cambridge University Press, 2000

Copies

Location Call no. Vol. Availability
 MELB  658.8342 Lou/Scm  AVAILABLE
Description xv, 402 pages : illustrations ; 26 cm
regular print
Contents 1. Choosing as a way of life -- 2. Introduction to stated preference models and methods -- 3. Choosing a choice model -- 4. Experimental design -- 5. Design of choice experiments -- 6. Relaxing the IID assumption - introducing variants of the MNL model -- 7. Complex, non-IID multiple choice designs -- 8. Combining sources of preference data -- 9. Implementing SP choice behaviour projects -- 10. Marketing case studies -- 11. Transportation case studies -- 12. Environmental valuation case studies -- 13. Cross validity and external validity of SP models
Summary "This book is a reference work dealing with the study and prediction of consumer choice behavior, concentrating on stated preference (SP) methods rather than revealed preferences (RP) - placing decision makers in controlled experiments that yield hypothetical choices rather than actual choices in the market. It shows how SP methods can be implemented, from experimental design to econometric modelling, and suggests how to combine RP and SP data to get the best from each type. The book also presents an update of econometric approaches to choice modelling."--BOOK JACKET
Analysis forbrukeratferd
forbrukere
konsumenter
matematiske
modeller
økonometri
Bibliography Includes bibliographical references (pages 382-398) and index
Notes English
Subject Consumer behavior -- Mathematical models.
Consumers' preferences -- Mathematical models.
Consumers' preferences -- Statistical methods.
Decision making -- Mathematical models.
Author Hensher, David A. (David Alan), 1947-
Swait, Joffre
LC no. 00023024
ISBN 0521782759
0521788307 (paperback)