Table of contents; list of illustrations; list of tables; acknowledgements; introduction; part i; understanding the meaning of consumption in everyday lives of "mainstream" youth in the czech republic; sustainability and the "urban peasant"; multiplexes as the limes of "global hollywood"; part ii; a strategic approach to customer orientation; mass intelligence and the commoditized reader; grey is gorgeous; life satisfaction; part iii; beyond consumerism; the historicity of brands; critical marketing, consumption studies and political economic analysis; subversive use of things; contributors
Summary
In the post-socialist countries, the subject of consumption has not received sufficient attention from the perspective of Consumer Culture Theory. The opinion has long prevailed among the majority of social scientists from this region that consumer society and consumptive behaviour is a socially destructive phenomenon and one of the main causes of problems in contemporary society. This impression has prevented them from scrutinizing the symbolic dimension of consumption and led them to a crit ..
Bibliography
Includes bibliographical references and index
Notes
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