Alignment and Coordination of Customer Segmentation, Distribution Channel Segmentation and Overall Strategy of the Firm : a Qualitative Study on Sporting Goods Industry
ACKNOWLEDGEMENT; ABSTRACT; TABLE OF CONTENTS; LIST OF FIGURES; LIST OF TABLES; INTRODUCTION; CHAPTER 1. LITERATURE REVIEW; CHAPTER 2. METHODOLOGY; CHAPTER 3. CASE OF MARKETING DRIVEN SEGMENTATION; CHAPTER 4. RESULTS; CONCLUSIONS AND SUGGESTIONS FOR FURTHER STUDIES; References; Interview Company A; Interview Company B; Interview Company C; Interview Company D
