| Description |
1 online resource (ix, 350 pages) : illustrations |
| Series |
Advances in econometrics ; 16 |
|
Advances in econometrics ; 16.
|
| Contents |
Econometric models in marketing: Editor's introduction / Philip Hans Franses, Alan L. Montgomery -- The role of stated intentions in new product purchase forecasting / Cheng Hsiao, Baohong Sun, Vicki G. Morwitz -- Discrete choice models incorporating revealed preferences and psychometric data / Taka Morikawa, Moshe Ben-Akiva, Daniel McFadden -- Analysis of multi-category purchase incidence decisions using IRI market basket data / Siddhartha Chib, P.B. Seetharaman, Andrei Strijnev -- Advances in optimum experimental design for conjoint analysis and discrete choice models / Heiko Großmann, Heinz Holling, Rainer Schwabe -- A decision theoretic framework for profit maximization in direct marketing / Lars Muus, Hiek van der Scheer, Tom Wansbeek -- 'New and improved' direct marketing: A non-parametric approach / Racine S. Jeffrey -- Estimating market-level multiplicative models of promotion effects with linearly aggregated data: A parametric approach / Albert C. Bemmaor, Udo Wagner -- Market structure across stores: An application of a random coefficients logit model with store level data / Pradeep Chintagunta, Jean-Pierre Dubé, Vishal Singh -- Econometric analysis of the market share attraction model / Dennis Fok, Philip Hans Franses, Richard Paap -- Reflecting uncertainty about economic theory when estimating consumer demand / Alan L. Montgomery -- A study of 'spurious regression' and model discrimination in the generalized bass model / Frank M. Bass, Shuba Srinivasan -- Using stochastic frontier analysis for performance measurement and benchmarking / Leonard J. Parsons |
| Summary |
In the 16th Edition of Advances in Econometrics we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing marketing data. The papers are representative of the types of problems and methods that are used within the field of marketing. Marketing focuses on the interaction between the firm and the consumer. Economics encompasses this interaction as well as many others. Economics, along with psychology and sociology, provides a theoretical foundation for marketing |
| Bibliography |
Includes bibliographical references |
| Notes |
Print version record |
| Subject |
Marketing -- Econometric models
|
|
Market research.
|
|
Econometrics.
|
|
BUSINESS & ECONOMICS -- Commerce.
|
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Gestion d'entreprises.
|
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Marketing -- Econometric models
|
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Marketing.
|
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Econometrische modellen.
|
| Form |
Electronic book
|
| Author |
Franses, Philip Hans, 1963-
|
|
Montgomery, A. (Alan)
|
| LC no. |
2002281798 |
| ISBN |
9780080545226 |
|
008054522X |
|
9781849501422 |
|
1849501424 |
|
