| Description |
1 online resource (12 pages) : illustrations |
| Series |
International business online (text) |
|
Thunderbird case series |
| Summary |
In 1999, after posting losses in eight of the preceding nine years, Nissan seeks a partnership with Renault. At the request of Nissan, Carlos Ghosn is appointed COO. Ghosn, a Frenchman with Brazilian-Lebanese heritage, who has spent much of his career in Michelin in Latin America and the US, has earned the nickname "Le Cost-Killer" during his tenure at Renault. Despite his multi-cultural background, he speaks no Japanese and has no Asian experience. His charter, however, is to quickly turn around the ailing Japanese carmaker, with all the unique challenges of leading change as a foreigner in Japan. He commits to doing it within three years or resigning. Enlisting middle management, he uses solid change management technique and is successful, but now must confront the process of institutionalizing his initial successes and planning for a successor |
| Notes |
Title from resource description page (viewed July 24, 2014) |
|
Thunderbird case number: A07-03-0014 |
|
This edition in English |
| Subject |
Ghosn, Carlos, 1954-
|
| SUBJECT |
Ghosn, Carlos, 1954- fast (OCoLC)fst00453804 |
| Subject |
Nissan Jidōsha Kabushiki Kaisha.
|
| SUBJECT |
Nissan Jidōsha Kabushiki Kaisha. fast (OCoLC)fst00555729 |
| Subject |
Organizational change.
|
|
Organizational Innovation
|
|
Organizational change.
|
| Form |
Electronic book
|
| Author |
Fu, Dean.
|
|
Thunderbird, The American Graduate School of International Management.
|
|
