Table of Contents; Self-Promotion: A Leader's Job; Strategic Visibility and Its Benefits; Rethinking Self-Promotion; Techniques for Promoting Yourself; Finding the Sweet Spot; Suggested Readings; Background; Key Point Summary
Summary
Even high-performing individuals and groups can be overlooked and underestimated. The antidote is self-promotion-the act of generating personal visibility in service of your work and career. In this guidebook, we discuss how you can benefit from self-promotion and maintain your integrity and authenticity. We help you reframe common beliefs that get in the way of effective self-promotion, and we provide numerous strategies and activities that can become part of your repertoire
