Description |
1 online resource : illustrations |
Series |
Sage business cases |
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Sage business cases
|
Summary |
A growing interest in mindfulness and meditation services across the globe, coupled with a lack of culturally diverse offerings, has provided Aire Fresco with an opportunity to enter the market from a unique angle. This case analyzes the international mindfulness and meditation industry, its growth and competitive dynamics, and potential go-to-market strategies for Aire Fresco to compete in the Spanish market. Further, this case discusses the history of Aire Fresco as a company and its core competencies to answer its dilemma on two potential strategies to enter the market either as a B2B or B2C company. This decision will dictate the direction of the company |
Notes |
Description based on XML content |
Subject |
Business planning -- Case studies
|
|
Strategic planning -- Case studies
|
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Business planning
|
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Strategic planning
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Genre/Form |
Case studies
|
Form |
Electronic book
|
Author |
McLarney, Jason, author
|
|
Ivy, Julia, author
|
ISBN |
9781071921814 |
|
1071921819 |
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