1993

Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers?

Pechmann, Cornelia.

Cambridge, Mass. : Marketing Science Institute, [1993]

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1995

Brand equity and the marketing mix : creating customer value

Sood, Sanjay.

Cambridge, Mass. : Marketing Science Institute, 1995

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1994

Bridging the gap between our knowledge of "who" uses coupons and "why" coupons are used : working paper

Mittal, Banwari.

Cambridge, Mass. : Marketing Science Institute, [1994]

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1998

A business perspective on database marketing and consumer privacy practices

Milne, George R.

Cambridge, Mass. : Marketing Science Institute, 1998

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1994

Criteria for assessing research on the effects of marketing communications

Bloom, Paul N.

Cambridge, Mass. : Marketing Science Institute, [1994]

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1996

Developing customers, products and markets for services

Burnham, Thomas

Cambridge, Mass. : Marketing Science Institute, 1996

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1997

A different game : really new products, evolving markets, and responsive organizations

Cambridge, Massachusetts : Marketing Science Institute, 1997

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1993

Economic consequences of providing quality and customer satisfaction

Anderson, Eugene W. (Eugene Walter), 1959-

Cambridge, Mass. : Marketing Science Institute, 1993

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1985

EEG response to advertisements in print and broadcast media

Rust, Roland T.

Cambridge, Mass. : Marketing Science Institute, 1985

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1989

The effect of market orientation on business profitability

Narver, John C.

Cambridge, Mass. : Marketing Science Institute, [1989]

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1986

Game theory in marketing management : issues and applications

Di Benedetto, C. Anthony.

Cambridge, Mass. : Marketing Science Institute, 1986

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1994

Increasing environmental sensitivity via workplace experiences

Berger, Ida E

Cambridge, Mass. : Marketing Science Institute, 1994

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1983

Industrial market segmentation : a nested approach

Bonoma, Thomas V.

Cambridge, Mass. : Marketing Science Institute, 1983

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1997

The influence of market orientation on channel relationships : a dyadic examination

Siguaw, Judy

Cambridge, Mass. : Marketing Science Institute, [1997]

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1989

Interpretive barriers to successful product innovation

Dougherty, Deborah.

Cambridge, Mass. : Marketing Science Institute, 1989

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1992

Market orientation : antecedents and consequences

Jaworski, Bernard J.

Cambridge, Mass. : Marketing Science Institute, [1992]

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1999

Marketers' information practices and privacy concerns : how willing are consumers to provide personal information for shopping benefits?

Phelps, Joseph (Joseph E.)

Cambridge, Mass. : Marketing Science Institute, 1999

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1999

Marketing and Public Policy Conference Proceedings : May 20-22, 1999, University of Notre Dame, Notre Dame, IN

Marketing and Public Policy Conference (d1999 (Notre Dame, IN)

Chicago, Illinois : American Marketing Association, 1999

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1994

Marketing communications strategies today and tomorrow : integration, allocation, and interactive technologies : conference summary, Royal Sonesta Hotel, Cambridge, MA, March 24-25, 1994

Faure, Corinne.

Cambridge, Mass. : Marketing Science Institute, [1994]

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1999

Marketing performance assessment : an exploratory investigation into current practice and the role of firm orientation

Kokkinaki, Flora.

Cambridge, Mass. : Marketing Science Institute, 1999

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1994

Measuring social values : a multi-item adaptation to the list of values (MILOV)

Herche, Joel, 1955-

Cambridge, Mass. : Marketing Science Institute, 1994

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1994

Moving forward in service quality research : measuring different customer-expectation levels, comparing alternative scales, and examining the performance-behavioral intentions link - working paper

Parasuraman, A.

Cambridge, Mass. : Marketing Science Institute, [1994]

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1994

A niche share approach for assessing brand performance and identifying competitive groups

Milne, George R.

Cambridge, Mass. : Marketing Science Institute, 1994

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1986

Point-of-purchase behavior and price perceptions of supermarket shoppers

Dickson, Peter R.

Cambridge, Mass. : Marketing Science Institute, 1986

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1999

Price-matching refund policies as signals of store price image

Srivastava, Joydeep.

Cambridge, Mass. : Marketing Science Institute, 1999

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1993

Relationships between providers and users of market research : the role of personal trust : working paper

Moorman, Christine.

Cambridge, Mass. : Marketing Scinece Institute, 1993

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1994

Return on quality (ROQ) : making service quality financially accountable : technical working paper

Rust, Roland T.

Cambridge, Mass. : Marketing Science Institute, [1994]

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1992

A schema unification model of brand extensions

Bridges, Sheri.

Cambridge, Mass. : Marketing Science Institute, 1992

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1993

Service quality implementation : the effects of organizational socialization and managerial actions on customer-contact employee behaviors : technical working paper

Hartline, Michael D.

Cambridge, Mass. : Marketing Science Institute, 1993

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1983

Strategic management and marketing in the service sector

Grönroos, Christian, 1947-

Cambridge, Mass. : Marketing Science Institute, [1983]

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1992

Superior customer value and business performance : the strong evidence for a market-driven culture

Slater, Stanley F.

Cambridge, Mass. : Marketing Science Institute, 1992

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1993

Ten lessons for improving service quality : commentary

Berry, Leonard L., 1942-

Cambridge, Mass. : Marketing Science Institute, 1993

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1996

Understanding market orientation : a prospectively designed meta-analysis of three market orientation scales

Deshpande, Rohit.

Cambridge, Mass. : Marketing Science Institute, 1996

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1994

USER : a scale to measure use of market research

Menon, Anil, 1961-

Cambridge, Mass. : Marketing Science Institute, 1994

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1994

Using information technology to reduce coordination breakdowns in customer support teams : technical working paper

Rathnam, Sukumar.

Cambridge, Mass. : Marketing Science Institute, [1994]

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1998

Where the rubber meets the road : a model of in-store consumer decision making

Inman, J. Jeffrey (John Jeffrey), 1956-

Cambridge, Mass. : Marketing Science Institute, 1998

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1997

Will it ever fly? : modeling the takeoff of really new consumer durables

Golder, Peter N.

Cambridge, Mass. : Marketing Science Institute, 1997

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