Title Direct marketing, direct selling, and the mature consumer : a research study / James R. Lumpkin, Marjorie J. Caballero, and Lawrence B. Chonko

Published New York : Quorum Books, 1989

Copies

Location	Call no.	Vol.	Availability
W'PONDS	658.8348 Lum/Dmd		AVAILABLE

Description xviii, 222 pages : illustrations ; 25 cm Analysis United States Marketing Notes Includes index Bibliography Includes bibliographical references Subject Direct marketing. Direct selling. Older consumers. Author Caballero, Marjorie J. Chonko, Lawrence B. LC no. 88018519 ISBN 089930298X (lib. bdg. : alk. paper)

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