| Description |
1 online resource (193 pages) |
| Series |
International Marketing Review ; v. 34 |
|
International Marketing Review
|
| Contents |
Covers; Editorial boards; Guest editorial; Inconsistencies in the behavioural effects of consumer ethnocentrism; The EU as superordinate brand origin: an entitativity perspective; COO vs ROO: importance of the origin in customer preferences towards financial entities; Country of origin effects ininternational marketing channels; Buy-national campaigns: congruence determines premiums for domestic products; Country of origin effects on brandimage, brand evaluation, and purchase intention; A store brand's country-of-originor store image: what mattersto consumers? |
|
Drawing negative inferences from a positive country-of-origin imageThe effect of COO on retail buyers' propensity to trial new products; Country of origin and ethnocentrism in the context of lateral, upward and downward migration |
| Notes |
Print version record |
| Subject |
Export marketing -- Periodicals
|
|
Export marketing
|
| Genre/Form |
Periodicals
|
| Form |
Electronic book
|
| Author |
Ko, Eunju
|
|
Magnusson, Peter
|
| ISBN |
9781787148581 |
|
1787148580 |
|
