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Title
Promotion & marketing for broadcasting & cable / [edited by] Susan Tyler Eastman, Robert A. Klein
Edition
Second edition
Published
Prospect Heights, Ill. : Waveland Press, [1991]
©1991
Copies
Location
Call no.
Vol.
Availability
W'PONDS
384.5550688 Eas/Pam
AVAILABLE
Description
xix, 444 pages : illustrations ; 23 cm
Notes
Rev. ed. of: Strategies in broadcast and cable promotion. c1982
Bibliography
Includes bibliographical references (pages 393-402) and index
Subject
Cable television -- Marketing.
Radio broadcasting -- Marketing.
Television broadcasting -- Marketing.
Author
Eastman, Susan Tyler.
Klein, Robert A., 1928-
LC no.
91181812
ISBN
0881335363
Other Titles
Promotion and marketing for broadcasting and cable
OTHER TI
Strategies in broadcast and cable promotion
Other Titles
Promotion and marketing for broadcasting and cable
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