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Authors (Last name first) (1-7 of 7)
Kandampully, Jay
1
2014
Back where we belong - Marketing as the organization's core strategy
Klaus, Philipp
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Electronic Resources
2
2015
Co-creating service experience
Jaakkola, Elina
Rating:
Electronic Resources
3
2019
Moving Forward and Making an Impact in Service Research : From Research Priorities to Research Methodologies
Lariviere, Bart
Rating:
Electronic Resources
4
2004
New service paradigms : AMA SERVSIG Conference 2003
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Electronic Resources
5
2002
Relationship marketing in services
Rating:
Electronic Resources
6
2024
Service Management and Marketing Principles Competing in the Service Economy
Kandampully, Jay
Rating:
Electronic Resources
7
2012
Service management : the new paradigm in retailing
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Electronic Resources
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