| Description |
1 online resource |
| Contents |
Cover; Title Page; Copyright; Contents; Foreword ; Introduction; Part 1 Getting Started; Chapter 1 Entrepreneurial Mind; See Problems as Opportunities; Vision; Think Less; Act More; Always Learning; Risk; Rule Breaker; Optimism; The Harsh Reality; Celebrate: Enjoy the Journey; Final Thoughts; Chapter 2 Ideas; Scratch Your Own Itch; Go After an Industry; Debate: Should You Build Painkillers or Vitamins?; The Harsh Reality; Celebrate: Enjoy the Journey; Final Thoughts; Chapter 3 Action; Who Are Your Customers?; What Would a Simple Prototype Look Like? |
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How Much Personal Investment Do You Want to Make?Do You Want to Quit Your Job?; What Would Your Dream Team Look Like?; Who Else Can Help You?; Starting Simple; How Do You Find a Cofounder?; The Harsh Reality; Celebrate: Enjoy the Journey; Final Thoughts; Chapter 4 Formation; Forming a Company; Location; Employee Agreements; Intellectual Property; Legal Advice; Bookkeeping and Accounting; The Harsh Reality; Celebrate: Enjoy the Journey; Final Thoughts; Part 2 Product; Chapter 5 Product-Market Fit; Customer Development; Customer Validation; The Harsh Reality; Celebrate: Enjoy the Journey |
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Final ThoughtsChapter 6 Launch; Strategy; Launch Stages; Build a Community; Partners; Public Relations; Build Relationships with Press; The Harsh Reality; Celebrate: Enjoy the Journey; Final Thoughts; Chapter 7 Metrics; Types of Metrics; Which Metrics Matter?; The Harsh Reality; Celebrate: Enjoy the Journey; Final Thoughts; Part 3 Team and People; Chapter 8 Team; Who to Hire?; Outsourcing; The Harsh Reality; Celebrate: Enjoy the Journey; Final Thoughts; Chapter 9 Culture; Figuring Out Your Culture; Living Your Culture; The Harsh Reality; Celebrate: Enjoy the Journey; Final Thoughts |
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Chapter 10 CelebrationCompany; Brand; Science; How to Celebrate; Moments of Celebration; Celebrate in Moderation; Final Thoughts; Chapter 11 Relationships; Social Media; How Relationships Can Help You; Tips for Relationship Building; Relationships for the Long Term; The Harsh Reality; Celebrate: Enjoy the Journey; Final Thoughts; Part 4 Sales and Marketing; Chapter 12 Marketing; Marketing Strategy; Types of Marketing; Putting All Your Marketing Together; The Harsh Reality; Celebrate: Enjoy the Journey; Final Thoughts; Chapter 13 Sales; Sales Process; Sales Tips; The Harsh Reality |
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Celebrate: Enjoy the JourneyFinal Thoughts; Part 5 Money; Chapter 14 Bootstrapping; Bootstrapping Tips; What a Bootstrapped Startup Looks Like; The Harsh Reality; Celebrate: Enjoy the Journey; Final Thoughts; Chapter 15 Funding; How to Pitch to Investors; How Much Funding Should You Raise?; Fund-raising Tips; The Harsh Reality; Celebrate: Enjoy the Journey; Final Thoughts; Part 6 Growth and Change; Chapter 16 Failure; When Do You Shut Down?; The Harsh Reality; How to Stay Positive; How to Stay Positive When Your Startup Fails; Final Thoughts; Chapter 17 Success; Scaling; The Exit |
| Summary |
"Entrepreneurship starts with an idea and a dream: a dream of a better world for others, and a life less ordinary for yourself. These days, more people than ever are full of world-changing ideas and, thanks to technology, have the means to bring them to life. But many ideas remain just ideas, and many dreams just dreams. Startup Mixology is first and foremost a book about turning your ideas into action. From the co-founder of media company Tech Cocktail, this book covers the basic "ingredients" of winning entrepreneurship. No abstract theories here - it shows you how to tackle everything from idea generation to launch to marketing to funding and how to start getting things done. Once you've taken that first step, the journey has only begun. Startup Mixology tells it like it is - and it's not easy! You'll learn about the harsh reality of starting up: what happens when you offend your customers, get no attention, or run out of money. These are the stories you don't always hear in the media. In the end, Startup Mixology is an optimistic book. You can do this - and you can have fun doing it, too. Every chapter also shows you how to enjoy the journey along the way - because if you don't, what's the point of it all? From cake baking to workations to llama parades, you'll learn how entrepreneurs around the world stay sane, reduce stress, and celebrate the positive. This may seem fluffy, but it's actually one of the biggest secrets of successful startups. Inside, you'll find the stories of companies like MakerBot, WordPress, Zappos, Basecamp, Uber, and more. Hear in their own words how they survived the startup phase, and learn from the straightforward and conversational Frank Gruber, who has met thousands of entrepreneurs and watched them grow their businesses. In many ways, entrepreneurship will be the most difficult undertaking of your career. But if you can find the right balance of hard work, support, and celebration, it can also be the most rewarding. Startup Mixology takes you through the whole process from start to finish, so you can begin the incomparable journey of turning your great ideas into great startups"-- Provided by publisher |
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"Startup Mixology combines 20 "key ingredients" for starting, growing and running a business. The book is comprised of actionable items, mixed in with stories from successful entrepreneurs and companies. It will answer questions that entrepreneurs have when starting up, from structural questions to how to get traction with your product, and more. Lessons include: how to think like an entrepreneur, turning your ideas into action, how to build a team, launching your product, creating marketing delight, and more"-- Provided by publisher |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record and CIP data provided by publisher |
| Subject |
High technology industries -- Management
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New business enterprises -- Management
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Technological innovations -- Management
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Entrepreneurship.
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Entrepreneurship
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entrepreneurs.
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BUSINESS & ECONOMICS -- General.
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Entrepreneurship
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High technology industries -- Management
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New business enterprises -- Management
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Technological innovations -- Management
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| Form |
Electronic book
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| LC no. |
2014013289 |
| ISBN |
9781118898772 |
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111889877X |
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9781306908078 |
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1306908078 |
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1118844386 |
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9781118844380 |
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