The challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice
Summary
This work offers an innovative critical approach to international public relations theory and practice. It presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, political and cultural climates
Bibliography
Includes bibliographical references (pages 265-281) and index
Notes
English
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