| Description |
xxvii, 250 pages : illustrations ; 25 cm |
| Series |
Ebrary
|
| Contents |
1. Retailing within an international context / Christopher M. Moore and John Fernie -- 2. Retail logistics / John Fernie -- 3. The anatomy of retail buying / Christopher M. Moore -- 4. Retail store design / Stephen Doyle -- 5. The scope of e-commerce in retail strategy / Ruth Marciniak and Margaret Bruce -- 6. The emergence of supply chain management as a critical success factor for retail organisations / Tony Hines -- 7. Young consumers : the influence of celebrity on clothing choices / Emma Bannister and Heva Nejad -- 8. Undressing the ethical issues in fashion : a consumer perspective / Deirdre Shaw and Dominique A. C. Tomolillo -- 9. A contemporary analysis of global luxury brands / Tim Jackson -- 10. International bank retailing : identifying cross-cultural differences in consumers' service-quality expectations / Anne Smith -- 11. Retail positioning and store image / Grete Birtwistle -- 12. Fashion retail trends in Hong Kong / Alice W. C. Chu and Kit-lun Yick |
|
13. Retail in the USA : the environment and consumer purchase behaviour / Trevor J. Little and Traci May-Plumlee |
| Summary |
Adresses all of the major issues affecting international retailing, including logistics and supply chain management, service quality across international boundaries, e-tailing, design, ethical sourcing, luxury brands, young consumers and global trends.--Preface |
| Notes |
Formerly CIP. Uk |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Also available online via the World Wide Web, by subscription to EBL (Ebook Library) |
|
Mode of access: Internet via World Wide Web |
| Subject |
Export marketing.
|
|
Retail trade.
|
|
International trade.
|
|
Retail trade -- Case studies.
|
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International trade -- Case studies.
|
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Export marketing -- Case studies.
|
| Genre/Form |
Case studies.
|
|
Case studies.
|
| Author |
Birtwistle, Grete.
|
|
Moore, Christopher, 1937-
|
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Bruce, Margaret, 1943-
|
|
Ebooks Corporation.
|
| LC no. |
2004040364 |
| ISBN |
0750657480 paperback |
|
