An introduction to surveys and to this book -- Stages of a survey -- Selecting the method of data collection -- Questionnaire design : writing the questions -- Questionnaire design : organizing the questions -- Questionnaire design : testing the questions -- Designing the sample -- Selecting a sample -- Reducing sources of error in data collection -- Special topics
Summary
This title provides an accurate account of how modern survey research is actually conducted, but with the needs and goals of a novice researcher in mind
Bibliography
Includes bibliographical references (pages 285-293) and index
