| Description |
xiv, 424 pages : illustrations ; 23 cm |
|
regular print |
| Contents |
Survey practice -- Survey error -- Planning the survey : the hierarchy of decisions -- Data collection I : selecting a method -- Sampling I : concepts of representation and sample quality -- Sampling II : population definition and sampling frames -- Sampling III : sample size and sample design -- Questionnaire development I : measurement error and question writing -- Questionnaire development II : questionnaire structure -- Questionnaire development III : pretesting -- Data collection II : controlling error in data collection -- Postsurvey statistical adjustments and the methodology report |
| Summary |
Written with the needs and goals of a novice researcher in mind, this text provides an accurate account of how modern surveys are actually designed and conducted. Much more than a how-to guide, this up-to-date and accessible book presents the material in a social science context and teaches readers to think through decisions about sample design, questionnaire development, and data collection, rather than simply following prescriptive advice that may not be appropriate to particular practical situations. In addition to providing examples of alternative procedures, Designing Surveys shows how classic principles and recent research guide decision-making, from setting the basic features of the survey design to implementing instrument development, testing, and data collection. The new edition covers new developments in data collection technologies, provides a more comprehensive treatment of questionnaire development and pretesting, and includes completely new chapters on sample design and selection |
| Notes |
Previous edition: 2005 |
| Bibliography |
Includes bibliographical references (pages 410-418) and index |
| Subject |
Sampling (Statistics)
|
|
Surveys.
|
|
Data Collection.
|
| Author |
Blair, Johnny.
|
|
Blair, Edward, 1923-
|
| LC no. |
2013002035 |
| ISBN |
9781412997348 (paperback) |
|
