| Description |
1 online resource (45 min.) |
| Summary |
Companies right around the world are on the lookout for something to help brand their product in the global marketplace. In order to create a point of difference, companies are turning their eyes to New Zealand. Things we take for granted, that we think belong to us, even words and names, are up for grabs. In 2002, musician Moana Maniapoto was prevented from using her first name to market herself in Germany because it was copyrighted by someone else. That bewildering experience prompted this award-winning doco made with partner Toby Mills. It explores wider issues of commercial exploitation of 'exotic' indigenous cultures by global companies - a vexed area which Western intellectual property law seems ill-equipped to deal with. There are case studies of the good, the bad and the ugly over usage by brands including Lego, the All Blacks, Ford, Moontide and Playstation |
| Notes |
Title from resource description page (viewed September 19, 2016) |
|
In English |
| Subject |
Trademarks -- Law and legislation -- New Zealand
|
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Intellectual property -- New Zealand
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Cultural property -- Protection -- New Zealand
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Māori (New Zealand people) -- Legal status, laws, etc
|
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Cultural property -- Protection
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Intellectual property
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Māori (New Zealand people) -- Legal status, laws, etc.
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Trademarks -- Law and legislation
|
| SUBJECT |
New Zealand
|
| Subject |
New Zealand
|
| Genre/Form |
documentary film.
|
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Documentary films
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Documentary films.
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Documentaires.
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| Form |
Streaming video
|
| Author |
Maniapoto-Jackson, Moana, director, narrator
|
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Mills, Toby, director, producer
|
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Black Pearl Productions, production company
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Tawera Productions, production company.
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