| Description |
1 online resource (1 volume) : illustrations |
| Series |
Chandos information professional series |
|
Chandos information professional series.
|
| Contents |
Machine generated contents note: 1. Introduction: the continuing revolution of Gutenberg -- 1.1. continuing revolution of Gutenberg: the publishing industry at a turning point -- 1.2. New worlds for old strategies, new words for old values -- 1.3. Toward a methodological and theoretical framework for publishing -- 1.4. structure of the book -- References -- 2. Reimagining the book: aesthetics in publishing -- 2.1. Setting the scene: from illustration to new multimedia technologies. Approaches and trends -- 2.2. artistic identity of the book. Publishers, readers and the democratization of taste -- 2.3. aesthetics publishing chain-circle and its explanations -- 2.4. Reconstructing the book: the value of the paratext -- 2.5. Reader participation and personalized copies: new aesthetic and business models -- 2.6. Reconsidering the boundaries of the book: convergence -- 2.7. Recalling Renaissance woodcuts: from painted prints of Renaissance to colouring books of the digital era -- 2.8. Why aesthetics in publishing is still important. The aesthetic capital -- References -- 3. Reengaging readers, rediscovering strategies -- 3.1. Reader engagement and the emergence of publishing strategies -- 3.2. Lessons from the past: reader participation in the publishing chain. Case studies from Renaissance and the Baroque -- 3.3. Readersourcing -- 3.4. Rediscovering preorders -- 3.5. From patronage to crowdfunding -- 3.6. Short forms, serialization, series and bestsellers from Renaissance to the digital age -- 3.7. Other business and publishing models -- 3.8. Redefining online communities of readers -- 3.9. Epilogue: the unexpected in publishing -- References -- 4. Re-discussing the publishing chain as information value chain-circle -- 4.1. Information as an agent of change in the publishing industry -- 4.2. Inside the page: information mechanisms of the page -- 4.3. Renaming experience: from the publisher's intuition to data -- 4.4. Books everywhere: from libelli portatiles to mobiles -- 4.5. Rediscussing the information publishing chain-circle -- References -- 5. Redefining publishing: challenges from the past -- 5.1. Re-discovering strategies, re-considering values -- 5.2. Keep reinventing: challenges from the past for the publishing industry -- 5.3. comment as epilogue. Time and the book (or reinventing ourselves) -- References |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Online resource; title from title page (viewed January 4, 2017) |
| Subject |
Books and reading.
|
|
Books.
|
|
Book industries and trade.
|
|
books.
|
|
Book industries and trade
|
|
Books
|
|
Books and reading
|
| Form |
Electronic book
|
| ISBN |
9780081012796 |
|
0081012799 |
|
0081012780 |
|
9780081012789 |
|
