Title Advantech : evolution of its IoT ecosystem strategy / Guo (Ginkgo) Bai (Department of Strategy and Entrepreneurship, China Europe International Business School, Shanghai, Shanghai, China), Liman Zhao (Case Center, China Europe International Business School, Shanghai, Shanghai, China), and Zhenrong Edison Wang (MBA Department, China Europe International Business School, Shanghai, Shanghai, China)

Published Bingley, U.K. : Emerald Publishing Limited, 2018 018

Online access available from: Emerald Emerging Markets    View Resource Record

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Description 1 online resource (10 pages) : 28 illustrations ; cm Series Emerald emerging markets case studies, 2045-0621 ; volume 8, issue 4 Notes Through this case, students will not only learn about the latest development of this emerging industry, IoT, but also gain a systematic understanding of "ecosystem strategy" and get to know a new corporate growth model called "co-creation" This case describes why and how Advantech Company, Limited (hereinafter referred to as Advantech) has transformed in the age of the Internet of Things. Aware of the ecosystem attributes of the IoT industry and committed to the companys principle of "altruism", Advantech strategically positioned itself as an "IoT platform provider" and an "enabler" for IoT applications. After carrying out a reform in terms of internal management, external cooperation, and development model, Advantech has evolved from an industrial computer maker to an IoT solution provider. Since the launch of the "co-creation model" at the end of 2016, Advantech has drawn attention from many excellent companies in traditional industries. With the Internet of Everything close at hand, Chairman KC Liu is well aware there are many challenges to overcome as Advantech strives to build an industrial IoT ecosystem, the "evolution" continues MBAs, EMBAs and senior executives Teaching Notes are available for educators only. Please contact your library to gain login details Bibliography Includes bibliographical references and index Subject Strategic planning Internet of things Business & Economics -- Strategic Planning. Financial services industry. Genre/Form Case studies. Form Electronic book Author Zhao, Liman, author Wang, Zhenrong Edison, author

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