Title Understanding and profiting from intellectual property : strategies across borders / by Deli Yang

Edition 2nd ed Published Basingstoke : Palgrave Macmillan, 2012

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Description 1 online resource Contents Understanding and Benefiting from Intellectual -- Property across Borders: A Beginning -- PART I: INTELLECTUAL PROPERTY FUNDAMENTALS -- Intellectual Property Theories -- Intellectual Property Systems -- PART II: INTELLECTUAL PROPERTY ENVIRONMENTS -- The Impacts of Intellectual Property on -- Political Economy -- The Effects of Political Economy on -- Intellectual Property -- Culture and Intellectual Property -- PART III: INTELLECTUAL PROPERTY MANAGEMENT -- Managing Intellectual Property Assets -- Valuing Intellectual Property -- PART IV: INTELLECTUAL PROPERTY STRATEGIES -- Commercializing Intellectual Property Internationally -- Licensing and Contracting Intellectual Property -- Internationally -- Global Piracy and Strategic Responses -- Understanding and Benefiting from Intellectual -- Property across Borders: New Beginnings -- Index Summary This revised edition offers a guide on how to profit from intellectual property (IP), particularly in a global business context. It presents the fundamentals, environments, management and strategies of IP with supporting cases and statistics. This volume enables practitioners to devise a plan based on logically adopted strategic and managerial approaches to handle IP across borders and evaluate it in an extensive manner, bearing in mind creation, protection and dissemination. It will also enable IP analysts to assess cross-border IP activities, particularly between the US and China, and will provide other readers, such as educators and students, with a critical understanding of relevant IP theories and practices Notes Includes index Bibliography Includes bibliographical references and index Notes Print version record Subject Intellectual property. Intellectual property -- Economic aspects intellectual property. LAW -- Business & Financial. LAW -- Intellectual Property -- General. Intellectual property Intellectual property -- Economic aspects Form Electronic book ISBN 9781137094667 1137094664 9781283947053 1283947056

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