Pt. 1. Making the decision -- 1. So you want to start your own design firm? -- 2. Facing the hard questions -- Pt. 2. The reality of a start -- 3. Investing in yourself -- 4. Vision and goal setting -- 5. Financial considerations -- 6. Banking considerations -- 7. Marketing considerations -- 8. Legal considerations -- 9. Insurance considerations -- 10. Office and equipment considerations -- Pt. 3. Getting down to business -- 11. Developing preliminary business and marketing plans -- 12. Fear, risk, and guilt -- 13. Success -- 14. The future
Bibliography
Includes bibliographical references (page 215) and index
