| Description |
1 online resource (259 pages) |
| Contents |
Title Page; Copyright; Dedication; Preface; The Impetus for This Book; What You Can Gain; A Caveat; How to Get the Most out of This Book; Chapter One: What Is Agility-and Why Is It Valuable?; What Is Agility?; Business Models Are Evolving Fast-with New Winners and New Losers; What Kind of Companies Need to Be Agile?; What We See in Agile Organizations; Changes in Technology, Culture, and the Economy Are Driving the Need for Greater Agility; Increase Agility Where It Makes the Most Difference; Where Is Agility Most Important in Your Business?; Notes |
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Chapter Two: See Through Your Customers' Eyes: How to See What Your Competitor Can'tExperience What Customers Do, Firsthand; Put Customers to Work; Get out of the Office and into the Field; Give Customers a Reason to Talk, Then Listen In; Encourage the Unexpected; In Conclusion; Notes; Chapter Three: Right Customers, Right Value, Right Time: Identify Your Most Attractive Customers and Pivot with Them; Your Customers Can Show You the Way; Your Products Can Show You the Way; Segment Customers According to Why They Are Using Your Products |
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Niches and Microcultures Reveal New Opportunities for GrowthObserve "Outlier" Customers; Continuous Customer Intelligence: Harnessing Data to Gain Up-to-the-Minute Foresight; Automate Customization; In Conclusion; Notes; Chapter Four: Love the Problem: Dig Deep to Find New Insights; Observe the Customers' Daily Environment, the Tools They Use, and the People They Interact With; Observe and Interview Customers to Identify Opportunities in Business-to-Business Markets; Enlist the Customer as Collaborator; Know What Problems You Are Trying to Solve |
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Understand Your Customers' Hearts, Minds, Habits, and ValuesUnderstand How Your Customers Vary Across Cultures and Geographies; In Conclusion; Notes; Chapter Five: Turn Trends into Opportunities: Stop Preparing for the Future and Create It; How Can We Best Assess and Respond to Market Change?; What Types of Market Change Do We Need to Be Concerned About?; How Can We Best Identify and Prioritize the Marketplace Changes That May Affect Our Business?; Anticipate What Might Happen Next; Prioritize and Take Action; What Action Is UPS Taking to Respond to the Changes in Its Business Environment? |
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In ConclusionNotes; Chapter Six: Create Breakthrough Strategies: Generate Creative Alternatives for Capitalizing on the Changes You See; Why Breakthrough Ideas Are Important; Lessons from AGCO on Developing Breakthrough Strategies; Techniques for Developing Breakthrough Thinking; In Conclusion; Notes; Chapter Seven: Manage Uncertainty: Be Courageous, Anticipate What Might Happen, and Address Risks Head-On; How Tesla Motors Succeeded, and Managed Risk; Further Thoughts on Managing Risk and Uncertainty; In Conclusion; Notes |
| Summary |
"An organization's competitive advantage hinges on its ability to adapt rapidly and continuously to market change, and every business must develop the essential skills for capturing narrow windows of opportunity. Successful technology-based firms like Google, Apple, and Amazon have all mastered agility within their core business practices, and Amanda Setili shows how these companies and others spot new market opportunities and make the right choices about what to invest in, what to change, and what to abandon. The Agility Advantage will show you how to: See through your customers' eyes, spot new opportunities for growth, and innovate for extraordinary customer value Exploit market trends and focus on the right markets Anticipate future changes in competitor capability, customer need, and technology--while managing uncertainty and risk Leverage the power of purpose, employee autonomy, and continuous adaptation Mix logic with imagination, flexibility, and resolve to grow your business in a profitable and sustainable way Only those business who have mastered true agility will be able to act quickly enough to capture the opportunities of tomorrow. With a wealth of valuable information and practical strategies, The Agility Advantage is essential reading for any company to adapt and thrive in today's fast-changing world"-- Provided by publisher |
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"This book examines how successful technology-based firms like Google, Apple, and Amazon spot new market opportunities and make the right choices about what to invest in, what to change, and what to abandon. The author shows firms how to see through their customers' eyes, spot new opportunities for growth, and innovate for extraordinary customer value. In addition, the book explains how to exploit market trends and focus on the right markets, and how to anticipate future changes in competitor capability, customer need, and technology--while managing uncertainty and risk"-- Provided by publisher |
| Notes |
Print version record |
| Subject |
Diffusion of innovations.
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Organizational change.
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Strategic planning.
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Diffusion of Innovation
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Organizational Innovation
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Diffusion of innovations
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Organizational change
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Strategic planning
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| Form |
Electronic book
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| ISBN |
9781118964446 |
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1118964446 |
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