| Description |
1 online resource (253 pages) : illustrations |
| Contents |
Section 1 : Background, history and theory -- Media in China : new convergences, new approaches / Stephanie Hemelryk Donald and Michael Keane -- Chinese media : one channel, two systems / Anke Redl and Rowan Simons -- Meaning, production, consumption : the history and reality of television drama in China / Yin Hong -- Section 2 : Cinema and television : marketing strategies, hybridity, and survival -- The consumption of cinema in contemporary China / Yingchi Chu -- The global-national position of Hong Kong cinema in China / Laikwan Pang -- 'Satellite modernity' : four modes of televisual imagination in the disjunctive socio-mediascape of Guangzhou / Anthony Fung and Eric Ma -- Send in the clones : television formats and content creation in the People's Republic of China / Michael Keane -- Section 3 : Politics, image, and the niche market -- Rock in a hard place : commercial fantasies in China's music industry / Jeroen de Kloet -- 'We are Chinese' -- music and identity in 'cultural China' / Lee Tain-Dow and Huang Yingfen -- Semiotic over-determination or 'indoctritainment' : television, citizenship, and the Olympic Games / Wanning Sun -- Crazy rabbits! Children's media culture / Stephanie Hemelryk Donald -- 'What can I do for Shanghai?' Selling spiritual civilization in China's cities / Steven Wayne Lewis -- Professional soccer in China: a market report / Kenneth Lim -- Section 4 : Media, new media, and crisis -- Satellite and cable platforms: development and content / Mark Harrison -- Networks and industrial community television in China : precursors to a revolution / Brian Shoesmith and Wang Handong -- The surfer-in-chief and the would-be kings of content : a short study of Sina.com and Netease.com / Hu Xin -- Responses to crisis : convergence, content industries and media governance / Michael Keane and Stephanie Hemelryk Donald |
| Summary |
Multinational media companies increasingly look to China as a highly important market for the future, but with what degree of confidence should they do so? Media in China is about a new kind of revolution in China - a revolution in which rapidly commercializing media industries confront slow-changing power relations between political, social and economic spheres. This interdisciplinary collection draws on the expertise of industry professionals, academic experts and cultural critics. It offers a variety of perspectives on audio-visual industries in the world's largest media market. The contributors examine television, film, music, commercial and political advertising, and new media such as the internet and multimedia. These essays explore evolving audience demographies, new patterns of media reception in regional centres, and the gradual internationalization of media content and foreign investment in China's broadcasting industries. This book will of use to students and professionals involved in media and communication, as well as anyone interested in contemporary China |
| Bibliography |
Includes notes on contributors, bibliographical references (pages 215-231), and index |
| Notes |
Print version record |
| Subject |
Mass media policy.
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Mass media policy
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| Form |
Electronic book
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| Author |
Donald, Stephanie, 1961- editor.
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Keane, Michael, 1952- editor.
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Yin, Hong, 1961- editor.
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| ISBN |
9781317973379 |
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1317973372 |
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