Title Point-of-purchase behavior and price perceptions of supermarket shoppers / by Peter R. Dickson and Alan G. Sawyer

Published Cambridge, Mass. : Marketing Science Institute, 1986

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.8342 Dic		AVAILABLE

Description 50 pages : illustrations ; 28 cm Series Report / Marketing Science Institute ; no. 86-102 Report (Marketing Science Institute (Cambridge, Mass.)) ; no. 86-102 Notes On cover: Marketing Science Institute research program Bibliography Bibliography: pages 48-49 Subject Consumers' preferences. Prices. Supermarkets. Author Sawyer, Alan G., 1943- Marketing Science Institute (Cambridge, Mass.)) ISBN 9997059379

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