| Description |
1 online resource : illustrations |
| Series |
SAGE Business Cases |
|
SAGE Business Cases
|
| Summary |
The purpose of this case study is to analyze the collaborative dynamics of the tourism stakeholders in the particular context of Visit Orlando and to examine the best practice consumer marketing campaign "Orlando é só Alegria" to the Brazilian market which was successfully implemented through collaboration |
| Notes |
Originally Published InZambelli, S., Leitao, A., & Wang, Y. (2014). Achieving success through collaboration: A case of visit Orlando's "Orlando é só Alegria" campaign. Journal of Hospitality & Tourism Cases, 3(3), 43-50 |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Tourism -- Florida -- Marketing -- Case studies
|
|
Tourism -- Marketing
|
|
Florida
|
| Genre/Form |
Case studies
|
|
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| Author |
Leitao, Andre, author
|
|
Wang, Youcheng, author
|
| ISBN |
9781529711301 |
|
1529711304 |
|
