| Description |
1 online resource (191 pages) : illustrations |
| Contents |
Cover -- Title -- Contents -- Introduction -- Chapter 1. Self-Promotion -- 1 Let the work speak for itself -- 2 Create promotions that reflect the goals of your company -- 3 Keep in touch with your clients, past and present -- 4 Let someone publish your work -- 5 Win and keep clients with a multi-pronged approach to self-promotion -- 6 Use cultural relevance to create ongoing momentum -- 7 Create self-promotional materials that are deceptively simple -- 8 Do an extra-good job on tiny projects |
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9 Distribute your work through respected channels to gain client confidence10 Everything you do promotes yourself -- 11 Walk around a book fair and hand out your book designs to publishers -- 12 Create after-the-fact flyers -- Chapter 2. Working with Clients -- 13 Visit the client�s site�physical and virtual -- 14 Research client decision-making systems -- 15 Spend time with your client to build consensus and create shared goals -- 16 Expand your audience by doing public art projects -- 17 Don�t talk about CD art in a CD art meeting |
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18 All work has its own unique client19 Learn the language of the client -- 20 Teach the client your language -- 21 Seek out creative clients for successful collaborations -- 22 Build small projects into engaging, ongoing work -- 23 Work for the government -- 24 Develop a clear ethic of client interaction that works for you -- Chapter 3. Workflow and In-House Dynamics -- 25 Find an emotional connection with your audience -- 26 Demand respect, creative license, and fair pay -- 27 Expand with your clients -- 28 Develop brands that both reflect and influence culture |
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29 Help save electricity30 If you are a designer, design; if you are a manager, manage -- 31 Accessible can be smart; smart can be funny -- 32 Hire interesting, creative people�and listen to them -- 33 Always keep the valve in the open position -- 34 Cultivate a workplace with a specific look and sound -- 35 Keep decision making simple and nonhierarchical -- 36 Creative directors need to stay creative -- 37 Look far and wide for your sources in the creative process -- Chapter 4. Continuing Education and Professional Development -- 38 Avoid design conferences |
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39 Support young designers40 When you retire, deal with the possibilities, not the necessities -- 41 Go back to school no matter how old you are -- 42 Start a magazine -- 43 Make a low-budget project look expensive -- 44 Read it all, forget it all, and do your own thing -- 45 Actively pursue intellectual subjects that resonate with you -- 46 Learn the vernacular of a new field -- 47 Continue your own education by teaching -- 48 Develop and sustain an art practice throughout your life -- 49 Never stop learning; don�t start teaching |
| Notes |
Print version record |
| Subject |
Graphic arts -- Vocational guidance
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Graphic arts -- Management
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Graphic arts -- Marketing
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ANTIQUES & COLLECTIBLES -- Paper Ephemera.
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DESIGN -- Clip Art.
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DESIGN -- Graphic Arts -- Branding & Logo Design.
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DESIGN -- Graphic Arts -- Commercial & Corporate.
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DESIGN -- Graphic Arts -- Illustration.
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Graphic arts -- Management
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Graphic arts -- Marketing
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Graphic arts -- Vocational guidance
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| Form |
Electronic book
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| Author |
Berger, Joshua.
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Plazm (Firm)
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| ISBN |
9781610601474 |
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1610601475 |
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9781592531882 |
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1592531881 |
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1299930468 |
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9781299930469 |
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