| Description |
xxiii, 423 pages : illustrations ; 24 cm |
| Contents |
1. What is research, and why would anyone want to do it? -- 2. The scientific approach to research -- 3. The interpretive approach to research -- 4. Reviewing existing literature -- 5. Theory, conceptualisation and hypotheses -- 6. Concepts, constructs and measurement -- 7. The process of measure development -- 8. Research design -- 9. Collecting qualitative data -- 10. Qualitative data analysis -- 11. Collecting quantitative data -- 12. How and why statistics work -- 13. Quantitative data analysis I -- 14. Quantitative data analysis II -- 15. Mixing methods and paradigmatic incommensurability -- 16. Writing and talking about your work |
| Notes |
"A book that holistically addresses the entire research process, from the nature of research and knowledge to the final results" -- Back cover |
| Bibliography |
Includes bibliographical references (pages [405]-410) and index |
| Subject |
Business -- Research.
|
| Author |
Lings, Ian.
|
| ISBN |
9781412928786 (hbk.) |
|
1412928788 (hbk.) |
|
9781412928793 (paperback) |
|
1412928796 (paperback) |
|
