Description |
1 online resource (24 pages) : tables |
Series |
Human resource management online (text) |
Summary |
This case discusses the values-based work culture at Zappos.com, Inc. (Zappos), an e-retailer based in the US. From the time it was founded in 1999, the company differentiated itself from other e-retailers by providing customer friendly services like free two-way shipping, a 365-day return policy, and an extremely friendly customer service team, which went out of its way to delight customers. At the same time, the company was recognized time and again as the best employer, for providing employees a fun filled atmosphere, where each employee's individuality was recognized and valued. The culture at Zappos was guided by ten core values. These core values guided the company in every sphere. The case discusses in detail the emergence of the core values at Zappos and the way they were used to recruit, train, retain, and appraise employees. The case also discusses how the values helped the company in maintaining its unique work culture |
Notes |
Case code: HROB150 |
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Title from resource description page (viewed May 26, 2015) |
Bibliography |
Includes bibliographical references (pages 23-24) |
Notes |
In English |
Subject |
Zappos.com (Firm) -- Case studies
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SUBJECT |
Zappos.com (Firm) fast (OCoLC)fst01796607 |
Subject |
Corporate culture -- Case studies
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Customer relations -- Case studies
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Corporate culture.
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Customer relations.
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Genre/Form |
Case studies.
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Form |
Electronic book
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Author |
Perepu, Indu, author
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