| Description |
1 online resource : illustrations (black and white, and colour) |
| Series |
SAGE knowledge. Cases |
|
SAGE knowledge. Cases
|
| Summary |
Zappos, an online shoe retailer, emphasizes great selection and great service, as these seem to be most important in the shoe retailing business. Specifically, if a shoe doesn't fit or match something, one is able to return it hassle free - actually, with less effort than in an offline store. Zappos' approach appears to be working. The visions of the chief executive officer, Tony Hsieh, and the chief operating officer, Andrew Lin, are laid out in in a blog and on YouTube. Zappos started in one of the toughest retailing categories, shoes, and has generated revenues of around $1 billion in 2008, 9.7 million purchasing customers, with a 75 percent recurring customer rate |
| Notes |
Originally Published in: Menipaz, E., & Menipaz, A. (2011). Case Study: Zappos - "Powered by Service". In International business: theory and practice (pages 436-438). London: SAGE Publications Ltd. Print. ISBN: 9781412903493 |
|
Online resource; title from home page (viewed on April 11, 2016) |
| Subject |
Zappos.com (Firm)
|
| SUBJECT |
Zappos.com (Firm) fast |
| Subject |
Internet marketing -- United States -- Case studies
|
|
Internet marketing
|
|
United States
|
| Genre/Form |
Case studies
|
|
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| Author |
Menipaz, Amit, author
|
| ISBN |
9781473928060 |
|
1473928060 |
|
