Title Your brand is not your logo : it is an experience that lives in your customer's gut / Robert Brunner and Stewart Emery ; with Russ Hall

Published Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010

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Description 1 online resource ([8] pages) Series FT Press Delivers elements FT Press Delivers elements. Summary "This Element is an excerpt from Do you matter?: how great design will make people love your company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Lessons from the legendary Harley-Davidson: build a brand experience that takes on a life of its own!"--Resource description page Subject Industrial design. Industrial design coordination. Branding (Marketing) branding. ART / Folk & Outsider Art CRAFTS & HOBBIES / Folkcrafts Branding (Marketing) Industrial design Industrial design coordination Form Electronic book Author Emery, Stewart, 1941- Hall, Russ Brunner, Robert, 1958- Do you matter? Emery, Stewart, 1941- Do you matter? ISBN 9780132144216 0132144212

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