Introduction -- The rise of a mass media culture -- Speaking to the people -- The anti-Labour turn -- Changing attitudes in the 1920s -- The Labour alternative -- Battling for public opinion -- Rapprochement with the media -- Experimenting in the 1930s -- Election victory -- Impacts and influences -- Conclusion
Summary
New Labour's electoral success of the late 20th century was due in no small part to its grasp of media communication. This book reminds us that the importance of the mass media to Labour's political fortunes is by no means a modern phenomenon
