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Author Beers, Laura, 1978-

Title Your Britain : media and the making of the Labour Party / Laura Beers
Published Cambridge, Mass. : Harvard University Press, 2010


Location Call no. Vol. Availability
 MELB  324.24107 Bee/Ybm  AVAILABLE
Description x, 258 pages : illustrations ; 25 cm
Contents Introduction -- The rise of a mass media culture -- Speaking to the people -- The anti-Labour turn -- Changing attitudes in the 1920s -- The Labour alternative -- Battling for public opinion -- Rapprochement with the media -- Experimenting in the 1930s -- Election victory -- Impacts and influences -- Conclusion
Summary New Labour's electoral success of the late 20th century was due in no small part to its grasp of media communication. This book reminds us that the importance of the mass media to Labour's political fortunes is by no means a modern phenomenon
Bibliography Includes bibliographical references and index
Subject Labour Party (Great Britain) -- History -- 20th century.
Mass media -- Political aspects -- Great Britain.
Mass media -- Great Britain -- History -- 20th century.
Great Britain -- Politics and government -- History -- 20th century.
Genre/Form History.
LC no. 2009044458
ISBN 9780674050020 (alk. paper)
0674050029 (alk. paper)