Title Yiwugou : how does a traditional brick-and-mortar market make its transition? / Li Lingfang

Published London : School of Management, Fudan University, 2018

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Sage Business Cases

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Description 1 online resource Series SAGE business cases SAGE business cases Summary This case focuses on the approach of Yiwugou, an operational entity of China Yiwu Commodity Market, to integrate online and offline business and upgrade the physical market by connecting local market players, thus establishing an unobstructed supply channel nationwide Notes Description based on XML content Subject Strategic planning -- Case studies Business planning -- Case studies Electronic commerce -- Case studies Business logistics -- Case studies Business logistics Business planning Electronic commerce Strategic planning Genre/Form Case studies Form Electronic book ISBN 9781529621549 1529621542

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